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- January 2025 Newsletter Week 3 Ads Update Part 2
January 2025 Newsletter Week 3 Ads Update Part 2

Did you hear the Amazing news?
We’re excited to share a game-changing update to help grow your reach and sales on TikTokShop! Starting soon, we’ll begin running ads to promote your content—an investment designed to amplify your success.
However, have you heard that other brands have reduced commission to 0% for any sales generated from ads? 🤯
We’re not going to do that to you! 😍 We’re taking a different approach because we value our partnership with you and want to ensure you still benefit from these ad-driven sales.
Here’s how this works and why it’s a win for you:
Organic Sales Remain Untouched: All sales generated from organic views on your videos will continue to earn your full affiliate commission—NO CHANGES! 🥰
Boosted Sales from Ads: When we promote your videos using TikTokShop ads, any sales from these ads will earn a flat 5% commission.
(We know changes to commissions can raise questions, so we want to be crystal clear: this isn’t about reducing what you earn—it’s about creating new sales opportunities that didn’t exist before. Without these ads, the sales from them simply wouldn’t happen.)
Why This Benefits You
Reaching New Audiences: TikTokShop ads will put your content in front of viewers who may never have seen it otherwise, expanding your reach in ways that organic posts alone can’t achieve.
Driving More Sales: Ads are designed to bring in additional sales—sales you wouldn’t have had without this added exposure. More eyes = more opportunities to earn.
Growing Your Follower Base: With more visibility, your audience and follower count will grow, setting you up for even greater success and opportunities down the line.
By promoting your videos through ad spend, we’re making a significant investment in your growth because we believe in your potential and want to see your content thrive.
Your Choice, Always
We understand this approach may not be for everyone. If you’d prefer not to have ads run on your videos, that’s completely fine! You can disable this feature in your TikTokShop account settings. Learn how to do that here. However, we’re confident this will be a powerful tool to help you grow your audience, boost your sales, and create more success together.
Thank you for being a key part of our Hadley Designs TikTok Brand Ambassador community. Your talent, creativity, and partnership are at the heart of everything we do, and we’re committed to helping you succeed. If you have any questions or concerns, we’re here to chat—don’t hesitate to reach out!
Here’s to even greater success,
-Becca

P.S. We understand you may be wondering, “Why only 5%?”
Running TikTokShop ads is a significant investment on our part. These campaigns require us to cover the cost of advertising, which can be quite expensive, especially when targeting the right audiences to maximize sales. By putting our own resources into these ads, we’re taking on the financial risk and responsibility of driving additional sales directly to your videos.
Here’s why we’ve set the commission for ad-driven sales at 5%:
Covering Ad Costs: The expenses of running TikTokShop ads include everything from targeting and bidding to optimizing campaigns for success. These costs add up quickly, especially as we scale these efforts to reach larger audiences.
Incremental Sales at No Cost to You: These sales are entirely new opportunities for you—generated because of the ads we’re funding. Without this ad spend, these sales wouldn’t exist.
Maintaining Your Full Organic Commissions: All sales that come from your organic video views (not from ads) will continue to earn your full affiliate commission rate—no changes there.
Ultimately, this isn’t about lowering what you earn; it’s about creating more sales opportunities for you by investing heavily in your success. We want to partner with you to grow your reach and earnings while ensuring we can continue funding these campaigns sustainably over time.
We’re confident that this approach will bring significant benefits to your content, your sales, and your audience growth. If you have any questions, we’re happy to discuss further—let’s keep building something amazing together!